As a CEO, I know what it means to get creative when drumming up new business. Now, what does this have to do with hiring or finding work? A lot. In fact, advertising your company to prospect employees is just as important as advertising your company to prospect clients. You want to generate interest and promote your company’s message and mission as often as possible.

This is why creating a fake ad is important. Now, when I say ‘fake ad’, I do not mean you should try to trick people or conduct an act of fraud in any manner. But, fake ads in the social media environment are acceptable and a taught marketing trick. Here is how it is done, why and the impact the ad can have.

1. The ad must be in video format.

2. The ad must be obviously fake and play on an exaggerated situation.

3.  Humor HAS to be involved.

People love spoofs.  The fake ad video can go viral , creating interest in your brand and drive traffic to your website.

Try this tactic this week and see if it works.

Britanie