You found a job opening. You apply. You get the call to come in for an interview. You show up and there are at least twenty other people there for the same job. The challenge? Convincing the boss to hire you and not anyone else. Here’s how!

First, know how to sell yourself. Today’s market isn’t about being modestly competitive. You have to be aggressive. Be friendly, concise and play up all of your best attributes.

Next become familiar with social media tools, especially LinkedIn, Twitter and Google+, to showcase what you know about your industry. When you arrive for the job interview, hand the potential employer your business card with links to these tools. Invite him or her to read all of your recent think pieces within your industry. This shows you are trying to stay busy while looking for work and sometimes leads even show up from these posts.

Last, don’t ask for help. Offer it. Don’t explain why this job will help promote your career. Instead, try answering all questions with how your skills will grow the company. For example, when asked why you’re a great match for the company avoid the “I’m loyal and I have experience in the field. I want to take on more responsibility.” Try saying something like “My telemarketing skills can really increase your profit margin and here’s how……..” Show off your talents by explaining how they can help the company profit.

And remember, always be positive during a job interview. This will give you an unsaid competitive edge.