I heard someone recently say that using a cell phone to find a job is “outrageous.” Well, times are changing. Yes, more and more businesses are starting the recruiting process via cell phone- using mobile marketing as a way to attract savvy go-getters.

As the Wall Street Journal reported, mobile ad spending in the first half of 2013 hit an estimated $3 billion, more than double the $1.2 billion in 2012.

While not everyone has a plush mobile marketing budget, you should invest in a mobile website. Not only to access great candidates, but to reach more customers and quickly!

My top 5 reasons to go “mobile” when seeking out new customers or job candidates:
1. It reaches a global audience where other mediums can’t- at the tips of their fingers whenever and where ever
2. Direct communication allows for personal relationships
3. Research shows 15% of those who open up their text messages will respond to the message either through a direct purchase or direct and instant contact with the sending company
4. QR codes put your company’s media kit in the hands of everyone
5. Brand loyalty

Need help finding candidates? Not sure where or how to start?

Give me a call. I’m here to help!
Britanie Olvera, CEO