As a CEO, I am responsible for the public image of my company. It takes years to develop a brand within any industry. With trade professions, reputation is everything. How a business is perceived can make or break a bid. This brings me to my next point. The work environment that you create will affect your company’s public image. A cut-throat culture will have employees fighting with each other  stressed out beyond believe, and not exactly operating with a moral compass leading the way. However, companies who take pride in… Read more