CEOs need to be approachable, calm, stable, great decision makers, forward thinkers and more. But what truly makes a great CEO when you really examine the position?

Honesty is first. Some might laugh these days but it is true. CEOs need to be accountable for the actions of the company that he or she represents. CEOs also need be reliable in the media’s eyes. If a CEO fudges the truth or outright lies – the entire company will suffer. Forbes agrees. Recently Forbes cited, “Your business and its employees are a reflection of yourself, and if you make honest and ethical behavior a key value, your team will follow suit.”

Next, A CEO must be confident. CEOs have to lead with confidence but without being arrogant, which is a fine line. As the leader, by staying calm and confident, you will help keep employees calm and moving forward, especially during any company crisis or setbacks. If you are fearful, too aggressive or aloof- the public and your employees will feel that you are not invested in their well-being, which can cost you the position.

The last thing you need to have is a sense of humor. Yes, CEOs need to be able to laugh at themselves. A sense of humor means positive energy. If you can be serious about a subject with a lighthearted undertone, your employees and the public will notice your human side and feel more comfortable with you and your brand.

CEOs need to have many qualities. But the three listed here are the most important for leading a company and navigating your own career.